• Managed 75+ garment loans, tracking shipments, returns, and inventory to ensure a 98% efficiency rate in the lending system.

  • Conducted weekly research on 10+ industry reports and competitor analysis, identifying key trends, consumer behavior insights, and emerging market opportunities.

  • Tracked and compiled 200+ press mentions and social media posts, providing data-driven insights that led to refinements in PR strategy and influencer partnerships.

  • Assisted in organizing 5+ press previews and 15+ showroom visits, ensuring an exceptional brand presentation that engaged industry professionals and media representatives.

  • Managed over 50 garment loans and gifting requests, coordinating with stylists, influencers, and top-tier publications to enhance brand visibility and secure key placements.

  • Organized and maintained 10+ lookbooks for brand events, ensuring cohesive visual storytelling and seamless presentation of seasonal collections.

  • Tracked and documented 100+ social media posts and press mentions, analyzing engagement trends and brand sentiment to provide actionable insights for PR strategy.

  • Conducted in-depth competitor research across 5+ major fashion brands, identifying strengths, weaknesses, and key opportunities to refine marketing and sales strategies.

  • Assisted in the garment production process, working closely with the design team to ensure quality control and adherence to the brand’s aesthetic.

  • Inventoried and cataloged over 300 fabric samples and trims, using a new organizational system that streamlined the selection process for designers and improved fabric accessibility by 60%.

  • Conducted trend research to support the creative team in conceptualizing new designs and silhouettes.

  • Curated seasonal fabric collections from 50+ suppliers, prioritizing sustainable and cost-effective materials that met design specifications and reduced raw material costs by 15% without sacrificing quality.

  • Designed graphic content for social media campaigns, ensuring cohesive branding and visually compelling narratives for 6 projects. 

  • Participated in social media management, tracking audience engagement, and implementing strategies that increased interaction by 25%. 

  • Supported PR initiatives by coordinating influencer collaborations, tracking campaign performance, and preparing 50 media kits.

  • Researched emerging digital marketing trends and consumer preferences to refine brand communication strategies.

  • Administered social media content by curating posts, engaging with audiences, and developing digital marketing strategies to increase brand awareness driving engagement up 15%. 

  • Collaborated in the ideation and execution of marketing campaigns, aligning creative assets with target audience preferences.

  • Contributed to the planning and execution of Camarote Salvador 2023, a high-profile event, by liaising with sponsors, managing brand partnerships, and overseeing promotional activities.

  • Maintained an audience engagement analysis to optimize future marketing initiatives.