Case Studies
Case Studies
Capstone One - Navigating Through The Noise: A Campaign Against Ad Overload
In a world where attention is currency, Too Much, Too Fast is a critical visual campaign that challenges the overwhelming presence of digital advertising in our daily lives. From Instagram stories to YouTube pre-rolls, our screens are saturated with content we didn’t ask for—often at the expense of focus, mental space, and genuine storytelling.
The Fabric of Time: Second Hand Fashion’s Evolution and Preservation
This collaborative research project explored the cultural, political, and environmental dimensions of secondhand fashion—tracing its evolution from the punk subculture to today’s sustainability movement. My contribution focused on how the 2020 pandemic shifted consumer behaviors and brand strategies toward more responsible, secondhand-driven practices. Through academic research, global case studies, surveys, and interviews (including with Melissa Brazil’s leadership), I examined how crisis catalyzes change and how secondhand fashion became a symbol of both survival and innovation.
Will You Ever Be Pretty?
This project explores the toxic beauty ideals perpetuated by fashion magazines and the emotional toll they take on women. Through interviews, research, and visual experimentation, I investigated how media creates impossible standards and how these ideals shape consumer behavior, mental health, and self-image. The collages reflect a critical lens on how beauty is marketed and distorted—inviting viewers to question what “pretty” really means and who gets to decide.
Chunky Dunky: Marketing the Unexpected
This presentation explored one of Nike’s most surprising collaborations: the Nike SB x Ben & Jerry’s “Chunky Dunky.” Partnering a sportswear giant with an ice cream brand, the project analyzed how two culturally iconic companies leveraged storytelling, humor, and design to spark demand, disrupt expectations, and drive resale hype. We broke down Nike’s strategy of limited editions, playful branding, and shock value—and examined how the collaboration appealed to both sneakerheads and casual consumers. Through persona development and discussion prompts, we invited our audience to question the power of the unexpected in modern brand partnerships.
Evolving Luxury: Christofle’s Artistic Future
This project examined the legacy and evolution of Christofle, a French luxury silverware brand known for transforming metal into timeless design. From its origins in 1830 to its modern collaborations with Karl Lagerfeld and Dior, the research traced Christofle’s enduring commitment to innovation. My proposal focused on how the brand could deepen its presence in the contemporary art world by partnering with emerging artists and emphasizing storytelling through design. By aligning its classic identity with forward-thinking creativity, Christofle can continue to position silver not just as tableware, but as collectible art.
